Considered amongst the smartest men alive, Bill Gates couldn't have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn't see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today's advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving Flipkart Offers into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Marketing

The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.

There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street. Customers don't have a platform to communicate with manufacturers and companies themselves. This gap in communication is eliminated by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth reviews about the product in question. This creates a direct line of communication between consumers and manufacturers as the latter is able to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing might seem straightforward but involves a large amount of planning. Some techniques used by the individuals to increase the online visibility of a website are mentioned below:

1. Search Engine Optimization (SEO): It is a set of guidelines set by search engines which if followed, results in a higher position of a website on Search Engine Page Rankings (SERP). These guidelines include factors like keyword density, back-linking, domain authority etc.

2. Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEM while talking about paid advertising online. To get higher rankings on search engines, companies often purchase certain keywords on search engines. SEM deals only with paid results while SEO is about unpaid and organic results.

3. Social Media Marketing: Seeing a chunk of the online audience on social media websites, forming a solid social media marketing plan has become essential for digital marketing strategies of companies. Using trending posts and targeting specific groups of people online who might feel interested in a product offered by a company are only some ways of promoting products on social media.

The Legacy of Digital marketing

While there is no denying the importance of digital media, there will come a time when companies will have to change their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is safe to assume the tide will turn soon. Whether digital marketing chooses to swim or drown remains to be seen.

Online shopping was obviously very popular and common in the western countries from quite a few decades. It also just kept getting more popular in those countries, and now has probably turned into one of the largest industries in the world.

However, in other parts of the world, online shopping was far from being a popular or common term. In fact, even when some small companies did attempt to offer products and services through websites in other countries, they probably got a very bitter response. It's probably due to the fact that online shopping was considered to be very risky in many countries.

Surprisingly, even now, most of the people in the retired age-group in many Asian countries wouldn't like to shop online, simply because they either may not be having the required resources, such as online banking facilities, debit or credit cards, and the required internet skills, or may be thinking it's too risky to buy something they can't even see and touch.

However, this highly conservative approach of the older age-group people didn't let the online shopping industry from flourishing in some countries. Although many online retailers may have hit a roadblock when they tried to set up a major online business a few decades back, it's no longer as difficult to sell to people using the internet.

This seems to be primarily due to the fact that now a major part of the population in many Asian countries is comprised of teenagers and young people. They have obviously also got very familiar to using the internet, especially after modern technology was started being used by most of the Asian companies, as well as the surprising growth of social media in such countries.

Major players

As of now, the major players of the online retail market in Asia are Amazon, Flipkart, and Snapdeal. Surprisingly, however, all three of them are operating in losses right from when they were started. They are considered successful companies all the same, though, especially given the fact that the customers' data and information they own may be worth millions of dollars.

Also, although still in losses, the sales figures of these companies are rising pretty consistently. This is probably due to the growing awareness of online shopping in the Asian countries, as well as the various steps taken by these companies for luring consumers turn to them instead of the offline retailers for all their shopping needs.

Some of the measures that have apparently turned out to be very successful include:

Mobile devices are more vulnerable

Just because nowadays smartphones can do pretty much what a desktop can do doesn't mean they are just as safe. As a matter of fact, they are not, primarily because they may not have a good antivirus software installed on them, making it easier for hackers to store malware on your device.

Similarly, visiting unknown URLs from your smartphone is a big NO, as they may lead to potentially harmful content and files.

Whether you're heading out with friends, attending a job interview or going on a first date, you'll want to look your best, so you can impress each and every person you encounter. In order to do this, you'll need some fashionable attire and accessories.

Besides facilitating the business scale, the cash inflow has also instilled confidence in the entrepreneurs to try out the untested & innovative concepts. This has also fuelled the quick and profitable business decision-making. As a result, new ideas are floating - startups, takeovers, buyouts, mergers & acquisitions, expansion, diversification - the business structures have inbuilt flexibility to adapt with the change. Accordingly, diverse funding & financing patterns are enforced when sealing the deals. While the Venture Capital funding is limited in terms of investment, returns, and management control, the Private Equity (PE) players get to steer the businesses to quite a degree. With a much higher investment bandwidth, Flipkart Offers they have a wider ownership stake and therefore, a pivotal role in the company's strategic decision-making. Although, VCs sometimes find a profitable exit in India a challenge, the PE firms look at a patient 5 to 10-year projection and are often able to reap good yield. Another funding type, the angel investors can get involved, even at the seed money stage and aim mostly for multiplied returns quickly, usually within a 5-year term. Overall, just like any business deal, the VCs (in any format) too prefer to scout for newer ideas with a potential for returns.

Set up in 1993, the Indian Private Equity & Venture Capital Association (IVCA) aims to organize a venture capital and private equity industry in India to encourage entrepreneurship and business innovation. Since 2006, the association has witnessed growth, which accelerated in 2009. Needless to add, the tech and ecommerce funding sweeps the 'propagating' list. With Flipkart standing tall at a total of approx. $1200 million in August 2014, Snapdeal is second with around $233 million, surely a massive lag from its competitor. Quikr follows next with $90 million. Myntra, ANI Technologies, Hungama Digital Media, Freshdesk, iYogi, Jabong, BigTree, all fall in the $25-$50 funding band, in that order.

Ever used the HDFC Bank mobile banking app for fund transfer? The Domino's Pizza app to order your pizza? The Weight Watcher app to track your calorie consumption? Flipkart's mobile app to shop? Or played the Candy Crush app for some entertainment? Yes. Reality pinch. There is an application for every activity. May it be for fitness, travel, shopping, entertainment, work - mobile apps are now a very prominent feature of our lives.

The mobile app market is evolving rapidly. As of June 2014, there were more than 140 billion mobile apps downloaded. And according to Business Today, the downloads in India alone is expected to grow from 1.56 billion in 2012 to 9 billion in 2015. Such statistics re-instate how there is a parallel market place growing at an aggressive rate. And businesses who are present on this board will succeed in gaining market share.

What drives this growth?

A Nielsen report reveals that smartphone owners aged 25-44 use the highest number of apps per month (averaging 29 apps), while 18-24 year-olds spend the most time on them (37 hours, 6 minutes). What drives the growth of this market is the convenience brought to the end user. While websites are information-oriented, apps are task oriented and the entire process is quick, easy and economical. And the ability to be used anywhere, anytime brings about great efficiency in the process. Thus over 85% of users prefer mobile apps to mobile website claim Compuware. In-fact as per a report by MarketingCharts, in 2014 time spent on mobile apps rose by 43.7% as opposed to a decline of 3.5% on the time on websites.

What does it mean for businesses?

A mobile application is a new touch-point for businesses to connect with their customers. It provides value to the existing clients, robes in new customers, and increases the business loyalty and sales. For example, FoodPanda is a global online food delivery marketplace. Operating in more than 40 countries its service enables users to select food from local restaurants and place orders via its website or mobile application. In India this app has been downloaded over 300,000 times and contributes to 20% of the sales.

As of July, 2014 there are over 2 million mobile apps available which are either free or paid. In the former the download is free however there are in-app purchases while in the latter there is a nominal charge to download the app. Majority of the apps available are free with downloads reaching 127 billion downloads in 2014 while there are over 11 billion paid app downloaded. The revenue from free apps is higher too. Apple claims that 71% of its revenue comes from free apps, which is predicted to surpass 14 billion US dollars in 2015. However, it must be noted that of the top 10 revenue-generating apps from the Apple App Store or Google Play Store in Q1 2014, 9 are games.

Nonetheless, mobile apps bring in immense business opportunities for organizations. It's a direct marketing channel where they're able to capture the mindshare of the customer. The MakeMyTrip app recently crossed 4 million downloads in October 2014 and its constant mobile app promotions resulted in a rise on flight-bookings on the app to 49% compared to 43% on web.

Businesses are also able to build the brand and enhance customer engagement. ASDA's use of favourites and recipe advice are noteworthy. While the favourites listings on the app is helpful and generates brand affinity by offering a more personalized shopping experience, it also allows ASDA to push repeat purchases. Its use of recipe advice is also dual edged: it offers useful advice to consumers thereby improving the brand experience.

Mobile apps undoubtedly increase sales. But it even keeps its users up-to-date with its products and services. Zappos' uses the push-notifications option to inform consumers of the products which are in stock. As the customer requested a product update, this second stage push to sale is seen as a service and a gentle reminder, rather than as an unwanted direct response call to action.

Moreover, there are businesses based on mobile platforms. Uber is one of the fastest growing global companies in India. It is an app-based transportation network company, operating in over 200 cities. The company uses a smartphone application to receive ride requests, and then sends these trip requests to their drivers. Customers use the app to request rides and track their reserved vehicle's location.

Thus the rise in the app culture should come as no surprise. Mobile apps are here, and will increasingly become a vital element in the marketing plan for businesses as customers are looking for convenience, ease and instant results while on the move. By 2017, Gartner projects that there will be 268 billion mobile app downloads annually, amounting to $77billion in revenue. Hence apps will soon, if not already, influence our lives to a great extent. And businesses who are fore runners will surely gain a competitive advantage.

With e-commerce websites paving the path for a lot of development, there are a lot of companies who are taking the pledge to provide safe billing opportunities to their customers'. How do companies ensure that all online transactions are carried out safely, without the hassles of broken payments and unsafe money transactions?

The answer is fairly simple; e-commerce stores and other virtual stores often choose payment services to carry out their day to day financial transactions, so that the flow of money from customers to vendors is well protected throughout.

In lieu of this thought, let's take a quick look into some of the best payment gateways in India.

Best payment gateways in India

· Payzippy: Owned by Flipkart, Payzippy is one of the payment gateways which can be used by Indian merchants. Despite being owned by Flipkart, Payzippy is a separate entity, which provides services to an elite client list. Merchants can avail the services of this payment gateway without incurring any extra setup fee. Thankfully, the annual maintenance fee is also quite low, which makes it one of the best payment services in India currently.

· PayU India: PayU is a global payment gateway company which is owned by Naspers. Being a global brand, it has a presence in countries likes Hungary, Russia, Poland, India and South Africa. Companies like Jabong and Snapdeal use PayU as their payment gateway portal. With a global presence and multiple customization options to choose from, PayU is another good option for Indian merchants to consider in the long run.

· CC Avenue: CCAvenue is undoubtedly a renowned name in the market, especially with respect to the different payment services. With 85% Indian brands making use of the services provided by CCAvenue, there is a widespread market share which is owned by the payment group. With a range of services being provided by the company to its merchants, there is a lot on offer for the loyal customers.

· Citrus Pay: Last but not the least; Citrus Pay is currently one of the top contenders in the payment service community. Despite being just 3 years old, the company has definitely earned enough accolades which are worth a mention. Owned by Satyen Kothari and Jitendra Gupta, Citrus has simplified the way people shop online and made the payment structure all the more effortless and effective.

These were some of the top brands which can be considered within the list of the best payment services in India. There are some young payment gateways like Oxymoney which can also be considered within the perimeter of the best payment gateway in India. Which one are you choosing today for your company?

The thought rolls back to days when we used to pore over discriminating the terminologies 'Engineering' and 'Technology'. As given to understand, Engineering is a design process bringing in innovative thinking and customized solutions in any field, be it construction, power distribution or design of machine intelligence. And by contrast, Technology is a process or tool to execute these designs. Over twenty five years back, as a young engineering aspirant, some of us have debated on this dichotomy of nomenclature, a civil-mechanical-electrical engineering as against a chemical-production technology. Nevertheless, 'a professional course' as we call it moulds and directs the student to make a profession of his/her stream of study. Apart from the opportunities in the mainstream functional areas like Project management, Design, Research & Development, or Pedagogy, the quintessential commonality in all streams of study also helps 'the engineer' adapt to swings of the market and make smart shifts in career. Year 2000, for instance witnessed a phenomenal shift of career of engineers from all streams of study into IT, a sector which then exhibited a tectonic boom.

Till a decade ago, our country continued to run short of the number of engineers produced annually as against the intake in both the private and public sectors as per a survey. The statistics shows that engineering colleges sprung up in number from a fair 1500 colleges in 2007 to a mind-boggling 3300 in 2015 in India, with a small state of Kerala alone shouldering over 150 engineering colleges. Has this lowered the bar or shrunk the demand for the profession, is for experts to comment. However, living facts like, Flipkart Offers India presently churns out more engineers than US and china put together, may add food to these thoughts. Haven't we stratified multifarious our output of engineers in India. The premier group of IITs followed by a group of corporate backed institutes, NITs, the pick of state colleges and then the rest. On one, we see a brilliant topper from IIT Mumbai walk away with a plum crore plus annual CTC on campus placements and on the other an engineer from strata lower down, still struggling for an upkeep in the initial years. A leading UK based global recruiter firm suggested that engineering roles were the hardest to fill as has been agreed upon by 45% of recruiters globally. As per Nasscom report in 2011 only 17.5% of engineering graduates were deemed employable. India's information technology industry spends nearly $1 billion a year to make them job-ready, the report said. Again, telling upon the prevalent quality crunch. Eventually we heard reports like, over 50% merit quota seats vacant in Kerala, AICTE bringing down the number of engineering seats by six lakhs etc.

The scenario here triggers the need for an entrepreneurial upbringing of our young engineers. If we track the career path of engineers from premier institutes in India in the recent past we can see that a good share of them either venture on their own or take a short term industry exposure and then go enterprising. The story from the premium B schools in India is no different. Moreover their curriculum itself introduces entrepreneurship. IITs and IIMs have shown growing fervor for entrepreneurship with as high as 4-5% of students preferring startups to plush placement offers. At IIM Kozhikode 15 of the batch passed out the previous year are entrepreneurs. A recent report reveals that 41 students out of the new batch of various IITs are at various stages of their startup blueprints. Interesting statistics there! The question is, why are such initiatives just restricted to premium institutes and not others? Why can't we raise the bar and bridge the gap. To be a successful entrepreneur is perhaps the toughest of all assignments, but certainly the most gratifying one at the end of the day.

Let's go through a few successful examples. Sachin and Binny Bansal, two ex-IITians from Delhi after some initial exposure in Amazon, ventures into an e-commerce start up in 2007 beginning with small transactions of book and electronics. Now, in less than eight years the company has evolved into a billion dollar business house Flipkart, on an M&A spree gobbling over all small timers. The case study of Make my trip, OLX and UBERs of the world, unfolds similar success stories. A 19 year old young lad, a Harvard sophomore invented a networking tool with a simple intention of getting connected to his friends in college, in 2004 which turned an instant hit. The site now is one of the biggest in the world with over 40crore connections, Facebook by Mark Zuckerberg. Endless goes the success stories of startups in India. This is not just restricted to the IT and e-commerce sector. Services sector, logistics etc also has witnessed flavors of success through startups. Redbus, Taxi4sure goes the names of innumerable startups conceived by brilliant young engineers and in a span of just 7-8 years established a, strong brand equity. Grey orange robotics established in 2009 is the first of its kind venture offering logistics automation solution. Robots move shelves stacked with various products scanning barcodes, yet again the brainchild of two BITs pilani youngsters.

"Zao Foods", a Mitali Khalra vision to inculcate a habit of eating nutritious food. She came up with 'cafe Crostini' in south delhi. Indiblogger. in was started as a free blogging platform, but the founders had some bigger game plans, to connect the corporate world, companies and brands to their customers as a revenue model.

'Under the mango tree', a social venture promoting bee keeping, by Vijaya Pastala, an MIT alumni took 14 years to establish. Swapnil kamat and his wife Ruchira had to undergo hardships before establishing their dream venture, Work Better-Training and Development, an executive training company focusing on teaching behavioral and cognitive skills to corporate employees. Helpingdoc. com, an online venture by a team of medical professionals conceptualized the idea of providing medical support online. An overview reveals that, innovative ideas have explored all facets of life, low cost energy, artificial intelligence, robotics, biotech, health, fashion, food, technology, service, and what not. Investors are now running after genuine ideas of business to fund for. Not just the angel investors or venture capitalists but even the corporate allot funds to invest in startups.

Ratan Tata, the 'Tata group' honcho, stepping aside from the day-to-day responsibilities of the corporate conglomerate, took interest in investing in 10 startup ventures shortlisted. The investments typically vary between 1-5 Crore and spread across dotcoms, health care, clean energy etc. The pick of them all is 'Swasth India', a Mumbai based affordable healthcare setup providing medical services to low income population, again an IIT Mumbai alumni venture. Franchise India, recently hosted a forum in Mumbai inviting business ideas. We also have Pro Bono consultants providing services to startups non-profit with social relevance and commitments. IIT Mumbai has an Entrepreneurship Cell, a non-profit independent student body which instills the spirit of entrepreneurship among students and working professionals. The Entrepreneur cell of IIT Kharagpur recently held an entrepreneur awareness drive, a massive initiative to encourage students across the country to embrace the concept of entrepreneurship. These E-cells incubates startup ideas by connecting investors and entrepreneurs of similar interests. The Global entrepreneur summit, Eureka - International Business plan competition etc are some of the events which drive the young budding engineers. IIT Chennai also runs an incubation cell C-Tides and Research Park for Startups. Kerala is no behind in startup initiatives and promotions. We have Kerala Startups Society, a not-for-profit organization with the objective of building a vibrant startup ecosystem. Regular meets are organized to interact with investors, successful entrepreneurs and players. Based in the IT technology park- Trivandrum, is Kerala Startup Mission (KSUM) formerly known as 'Techno-park-Technology Business Incubator'. Under the guidance of Kris Gopalakrishnan of Infosys we have the startup village, another technology business incubator in kochi.

An innovative business model is all about identifying a social problem to work an effective solution. Thus the startup drive is not just a commercial drive but one of social relevance. A friend of mine recently travelling from Orlando airport to the hotel while on a business tour took an airport cab to destination paying about 90 bucks, but on return smartly took a Uber cab for as low as 25bucks for the same distance. A cost effective solution offered here. A decade ago if one planned a multi city travel in India, it involved a lot of planning and follow-ups with travel agents, hotels, cabs etc. Whereas now it all gets done in a jiffy fiddling with a chosen smart mobile App. Instance of life made easy and smart with start ups. Understandably the mortality rate of startups, are high and not all ventures flourish evenly. But for the youth it is a learning curve to introspect, re-model, and evolve to success.

The recent business visits by the Indian PM to the US, EU and middle east especially the one to the silicon valley, has generated overwhelming response in terms of investments proposals to India. The digital India drive by the Prime minister intends to generate innovative ideas in digital Technologies which include Cloud Computing and Mobile Applications. As we all know the new generation engineer is sharp, innovative and creative with a higher level of IQ than their predecessors. Now we have the brains, the bucks, the governance and all it takes is some out-of-the-box thinking to churn out the "ideas". Let the academia with the conducive faculty instill this passion in our youths.

May the buzz line for the budding engineers be 'trigger the entrepreneur in you'. Thank you!

(The writer is a Mumbai based corporate marketer)

Consumers are now more connected than before and more source of information choices at their single fingertips today. They are now leaving their traditional interests, behavior and choices and attracting towards new products it will helps e-commerce companies to analyze interests and offer more better and competitive products. This digitization of everything affecting the e-commerce business model and it is driving growth for e-commerce merchants in Indian market.

Let's now see the current scenario and upcoming trends in e-commerce market:

As by study of Accel partners, online shopping of physical goods will be growing to US$ 8.5 billion in 2016 and strength of online shoppers will be more than double to 40 million in India. And internet users should be increased to 300 million by 2015.

Does it mean that e-commerce is trying to do this for staying in the market, and every small and big fish wants to? This is not the real case. But these are the deep pocket incumbents who show great interest to succeed in e-commerce business and they have experience, concepts and also have variety of offerings and try to grow faster as compared to other existing players in the Indian market. Even Indian e-commerce players are trying hard to bring the concepts of international competitors.

The trends of current market and technology that define e-commerce in near future include:

Loyalty of Brand:

Price has been the main factor in Indian market and customers never hesitant about changing brands frequently if they met great lucrative offers presenting by competing brands. So, Indian e-commerce players would have to do much to make their customers feel special to retain them, as loyalty wear away fast when the shopper is confronted with promotions and deals. Know what your customer 'interests and behavior.

Retailer's Own Planning and Management i.e. Logistics:

It have been a great issue for online retailers in India, which leads to making strategies to handle cash-on-delivery and same day shipments. Online market leaders are selecting for building logistics such as Flipkart, who has launched ekart that is open for its rivals.

Need of Reducing Cash on Delivery:

Indian market is not yet comfortable to adopt payment via credit cards or debit cards. COD is accounts for 60% of transactions in India. It adds 3% additional costs on Cash on Delivery and also some additional process is required for COD orders, higher instances of returns and associated costs are affected margins.

Improve Customer Experience With Attractive Offers and Options:

With the advancement of technology, online retailers are focusing on attractive delivery options such as same day delivery or delivery within an hour, buying by mobile apps and buying on social media like via Facebook "Pay now" button which leads to improved customer experience. The other special features or services you provide will be added more customer experience like drones and pop up and fulfillment stores. The technologies that will affect these trends and help in shaping e-commerce business include:

Big Data:

It is must for running the e-commerce business. It is necessary for identifying the customer behavior, interest. Suppose a customer visits a website and purchases some things and saw some things then this data is saved in database of website and when customer next time opens this website or email registered with it shows these type of items, hence data saved is the big data that capture the customer's behavior and increases the brand loyalty, adoption. It is used in target base marketing.

Mobile:

Online retailers have realized that most of the customers using mobile phones for online shopping, so they are concentrating on mobile phones so that they can provide more features and they can easily shop like provide mobile app and they can directly shop by using this shop. Moreover E-commerce website should be mobile friendly as consumers grow more if they more comfortable with using mobile devices for browsing and shopping. Now they are more open to getting messages from brands via mobiles. Thus mobile helps in increasing online shopping and online marketing.

Social Media:

This becomes more important consideration for marketing because feedback via social media channels has an impressionable effect on the customer's mind.

Conclusion:

Indian e-commerce and online shopping are trying hard to touch heights in the next few years. This is not done by just increasing internet population but by increasing infrastructure, so, digitization and utilization both should be considered to increase e-commerce percentage in India.

My buddy just purchased a top branded perfume from online shopping by using a coupon code deal. He bought the perfume online by just spending Rs 300, which on the display of some stylish store at a shopping mall would definitely price anywhere between Rs 500 - 700. Thanks to the online shopping and coupon deal system, with all this a new shopping trend has emerged in the Indian market. Not only this, but online shopping also gives a comfort of avoiding shopping in crowded stores with stressful last-minute shopping for friends or a family in situation you forget to buy a gift for them on a special occasion.

Nowadays online shops in the Indian market are not limited to one or other kind of specific product, but sell variety of products which range from home decor, designer outfits to electronic gadgets etc. Though in Indian market, like any other country, people started online shopping Flipkart Coupons very tentatively, but eventually assurance in online shopping stores is building up. To further gain the assurance of their customers, these online stores are giving an option of 'Cash on delivery' and "Free delivery within India'. It will allow you to pay if you like the product and that too provided at your doorstep without any charge. Another reason for using feature of 'cash on delivery' is that, people in India are not open to share their credit/debit cards details on the internet. Some even do not know how to use it for shopping, even though they are tech savvy.

Although it is still at its aspiring level in Indian market, but financial experts are predicting a very significant growth in this field in the future. According to an article from Times Of India it is approximated that online shopping niche will probably touch USD 34.2 billion dollars by 2015. It is also predicted that by 2015 the number of mobile users in India will reach to 1200 million. In the present scenario, people purchase online not only through computers but use their mobile phones as well for the same and in the future will see a huge customer base in this classification.

To further motivate more people about this in India, the major brands of this Industry have started new concepts like 'Deal Of the Day' and occasional discounts. Many e-commerce sites like Homeshop 18, Snapdeal, Makemytrip and Flipkart has started to use these types of offers for their customers. By having new ideas like this best online shopping websites are increasing their customer base exponentially.

The main of this transformation in shopping style is due to the changing lifestyle of people in India and the expansion of online niche. Major trump cards of this trend is the ease and discounted rates you get on various products. Above all that, it really helps you to save your time and effort, patrol, and if you don't like crowded places then it gives you the total comfort doing it from your home.

Everything has its pros and cons and online shopping is no different. Indian consumers believe more in real shopping where they not only can see but touch, feel and compare the products before purchasing. Then, by knowing the growth in e-commerce industry, there will be many bogus virtual stores as well. But the customers have to be very careful while purchasing and must check the credibility of the online shops before purchasing any product.

There are still many questions without any answer in this field if you look through the user's perspective. Ecommerce is came a long way in India but there are still many things that it can offer to the customer, considering the new age of social shopping.

Online shopping sites have become increasing important for the student life. It is especially true for those students who live in rural area and may find it difficult to travel to the city on a regular basis.

The first and foremost thing that attacks the students towards using eCommerce sites is nothing but the outstanding concession over books. Throughout the student life books are the greatest companion for the students, but the increasing price Amazon Promocodes of good books, especially if it publishes from a renowned publishing house, come out as a severe headache of the young learners. Libraries become insufficient for the specialized students and the research scholars have run around the door to door in search for suitable literatures.

Online shopping websites not only ensures the maximum discount on the books, but also make certain the availability of rare copies. Online book stores of Amazon and Flipkart have some of the rare collections of good books that tempt a student to visit their website regularly and check the discount amount and buy accordingly.

Some students are fascinated towards collecting old and second-hand books and used to visit old book shops and street-corner bookstores for valuable and rare editions. Online book stores like Bookfinder, Madbooks, and AbeBooks make their task easy. They provide rare, old and second-hand books in good condition.

From time to time, students used to sell old and last year books in order to make a little bit of money to buy new books according to the current semester syllabus. wasting your time to visit book stores while you can have all your necessary books on your doorstep? Technology understands your requirements and offer you the exact service what you need gravely. And you know it's not only about books; eCommerce unveils a heaven to online consumers at its each and every aspect.

It has been said that the Amazon Kindle bestseller list is to be split into paid books and free eBooks. It has been said that there is to be a separatebestseller list of Kindle titles for paid and free eBooks. This is a departure from the current situation where the top 10 list of Kindle titles contains both free giveaway eBooks and those that are paid for, whether that price is 99 cents or $9.99. Do Bestseller Lists Influence Readers? The Kindle bestseller list has been used by many people, including publishers, to determine what people are reading on the e-reader platform, and while many contend that it makes no difference whether an eBook is offered free of charge or is paid for, other believe that free books confuse the issue of which are the most popular authors and genres. The former state that readers will not download a book in which they have no interest, whether it is offered free or not. Similarly, a reader that follows a particular author will not desist from downloading a new work just because it has to be paid for. Even when the lists are split by Amazon, what is the reason for the position of each book on each list going to state? Are readers downloading free books because they are free or because they are popular? The same question still exists - it doesn't go away just because the two are split into different lists. By measuring the number of titles being downloaded from the Amazon store to Kindle Amazon can get a feel for which titles to stock in regular printed format. Publishers and booksellers use the same information for much the same purpose: which authors are popular and which should be stocked in what volume. The change will do nothing to change that, nor will it change the fact that it is still to Amazon that these interested parties will look for this information. Barnes and Noble do not offer data on eBook downloads, and neither does Apple. Though the statistics would be very interesting: according to the review "Additions to the e-Reader Lineup: Barnes and Noble's Nook", the device allows users to download at least the half-million titles in the Google Books library (Digital Book Readers). The only other source of similar information might be Fictionwise, but Amazon is the widest used by publishers, booksellers and writers. The latter might find it more difficult to get to the top of the free list, although even this free list is contentious to many independent writers. The Suggestion of Kindle PromotionThere is another side to the free list or to the free content in the current Kindle bestseller list. Recently, the bestseller list was topped by two books from author Terri Blackstock, both free. They were offered for a specific period after which they were to revert to the standard maximum Amazon price of $9.99 for the Kindle. The reason given by publishers of best-selling authors such as Ms. Blackstock is that free books can promote the author - however, they can also promote the Kindle, the view being that books are available free, but if you don't have a platform on which to read them then the free offer does not apply to you. So you purchase a Kindle to take advantage of the offer. Good psychology, and it is known to work. Amazon, naturally, does not promote this as a reason for their free eBooks. If that is so, then why are new authors and independent small publishers unable to set a zero price to their eBooks on Kindle? Apparently it is only established publishers that can offer eBooks free on Kindle. When you consider that many more people are liable to download free books from established authors and publishers than from relative unknowns, then the Kindle promotion aspect of the freebies would appear to be a valid interpretation. This is reinforced when you consider that those in most need of the publicity are the less well-know authors and publishers. So where does the 'publicity' aspect of free prices come in when the zero price is not available to those that need the publicity most? Now, when we consider that the individual best-seller lists are going to give even more reasons for people to purchase the Kindle, the cynical among us might wonder at the thinking and motives behind separating one list into two that will result in even more free eBooks being offered that need the Kindle to read them. This shortly after the iPad release! SO: a) Free eBooks are offered i. to promote the author and publisher ORll. to promote the Kindle. b) Splitting the Amazon Kindle bestseller list into two; i. Improves promotion of authors and publishers, ORii. Sells more Kindles against iPad competition. c) Does allowing only recognized authors and larger publishers to offer eBooks free: i. Promote all authors and publishers, orii. Sell more Kindles to read them? The answer is obvious, and is likely why lesser authors had to price their eBooks at a minimum $0.99 in order to have them promoted in the Kindle Marketplace. This was true before splitting the Kindle bestseller list and likely will still be so after. This appears to be a more believable explanation than that which is being promulgated on some blogs, that Amazon is offering specific types of eBook free in order to promote its own views on the world, such as promoting Christianity or any other such ideology. However, this type of manipulation does little to persuade those that have noticed this little-known inconsistency to believe in the impartiality of Amazon. If Amazon is allowing free eBooks to be listed in a Kindle bestseller list, then Amazon should allow all authors or publishers that request it the facility to offer their books free on the Kindle Marketplace. Only then will it be seen to be impartial and fair.

AWS is popular, growing more popular as new businesses are migrating in order not to lose out on the benefits. There are several reasons for a business to consider the AWS cloud server hosting in India.

AWS is a global leader serving numerous customers. It currently has 57 Availability Zones within 19 geographical regions across the world with many more under process. The complete environment in each region assures of fault tolerance, scalability and high availability.

Shopping is always fun, but what makes it more fun is deals and discounts. This November is exactly the time for that. It is the season of shopping, and that too at incredibly low rates. And to further the cause, you can use Barakatalan's discount codes on top of your Black Friday deals 2019 to get the highest discount possible.

Still wary about it, read on to know why this is the perfect time to shop. We think we can convince you to splurge this Black Friday.

The most obvious reason: You won't find sales like this anywhere else

Black Friday, as we all know is the season to shop. This is the time of the year when all stores, online and off make their products available at huge discounts, which is quite impossible to find any time else. The 'motivation' for customers is supposed to be Christmas shopping, but let's face it, you're buying that lipstick for yourself. This year, you can arm yourself with extra Black Friday Deals and Offers from Barakatalan when you're hitting those online stores.

Range of products available

In preparation for Black Friday, websites stock more products that you generally won't be able to find at other times of the year. If you're looking to buy clothes, shops like H&M and Shein will generally release new designs aiming to attract more customers. Don't you want to buy these exclusive designs and stock your closet?? Black Friday Sales is the best time to buy your clothes for the new year because that's as cheap as they come.

Perfect for gift giving

This whole holiday is based around giving gifts since the next month is Christmas season. So Black Friday is the best time to get started on your christmas shopping. You can buy gifts for all your family and friends to your heart's deepest desires and not worry about breaking the bank. This is also when electronics go on sale for upto 80% off, so check on stores like Amazon and Noon to see where you can get the best deals. And for customers from UAE and KSA, you have Barakatalan's Black Friday offers that provides you with even higher discounts, making your product almost free of cost!

The competition

Black Friday, as we all know, applies for all shops. Most online websites partake in this season of discounts, and some even put their own twists to it. Eg. Noon's Yellow Friday sale. So many shops are posting sales and deals, and all with the same motive - to make the most sales. Because of this, they will all be fighting to attract customers with the highest discounts. Who reaps the benefits? We, the customers do! With each website posting higher and higher discounts on their sites, they're making it very easy for us to make a choice. Just pick the store with the highest discount. This Amazon Offers year you have additional Black Friday Sale UAE and other codes from Barakatalan which will fetch you the greatest discounts yet.

High-end at lower-end prices

During Black Friday, it is not only the mid-ranged brands that will be going on sale. You can even find products from designer brands like Gucci and Channel at prices closer to mid-ranged. Meaning, you can fulfill your dreams of owning designer, without having to pay the price of it. This year, with Black Friday 2019, realise your wishes and treat yourself to the best out there without having to break the bank!

If these reasons aren't enough for you, just know that these sales come by only once in a year. So don't miss it, and spend the rest of the year regretting that and waiting for the next sale season. Think ahead and get the best products this Black Friday season.

Career opportunities offered by AWS training

Learning the AWS certified training courses can open up engaging career prospects for you in a variety of cloud computing services. Amazon Web Services offers you an opportunity to learn from 70 diverse courses that deal with computer storage, Networking, Analytics, Management, Database, Internet of Things, Developer tools and Application services. Around 380000 cloud computing jobs are still vacant in search of qualified and trained AWS professionals. Thus, AWS training can help you discover the brightest job prospects in the IT sector. The greater focus on adopting technologically focussed processes with the assistance of cloud-based services proves to be a significant reason why pursuing AWS training can be the most optimum career decision for IT professionals.

AWS training can fulfill your major career goals

The AWS certified courses and training can help you achieve the desired excellence and professionalism in your career. Being trained in AWS can let you experience multiple benefits in the form of a pay hike and grab extra attention from the employer as they look for professionals who possess the most advanced and updated knowledge in the field of cloud computing. The AWS training empowers you by imparting knowledge about the different fields of cloud computing through a comprehensive practice-based approach. In addition to this, it has been observed that your chances of employment rise manifold when you complete the training and certified courses from recognized AWS training centers. Thus, you can apply for a variety of job profiles that cloud computing offers. Further, the marvelous outcomes are possible only when you spend significant money and time for earing the AWS certification which can turn out to be a life-changing opportunity for you.

A final upshot

Pursuing AWS certification courses and training provides the best career opportunities for those who want to make a successful career in the IT sector. You can move ahead for splendid and remarkable career growth in the AWS cloud-based services. Further, this can be fruitful for the enterprises and business owners as well, as it can help in the effective storage of data through cloud-based services which can help in the efficient running of the complex business process. Moreover, cloud computing solutions are the need of the hour as they are loaded with features that offer reduced cost and enhanced efficiency in comparison to the traditional in-house services. Therefore, IT professionals trained in AWS are highly demanded as Amazon Coupons they can take the organization to a new height through better data management.

Having an iPhone is great but without the right apps and accessories installed and attached to it, it's just a regular phone. With the latest social networking apps, Microsoft products and applications, internet browsers and tons of other apps and accessories introduced for iPhone, the trend of keeping one has increased tremendously over the recent years. People love to own an iPhone because it comes with so many nice and useful apps catering to all of their professional, personal, entertainment and social networking needs, thus helping them to stay in touch with the world around them.

Times are tough and global economy is melting day by day. Everybody is busy meeting up with strenuous work routines and keeping up with daily expenses. In such scenario, maintaining your iPhone by filling it up with useful apps that you need and buying accessories of your choice at their original prices is not at all an appealing idea right? That's where obtaining discount Online Coupons against iPhone apps and accessories which are being introduced by leading online retail stores like Amazon, BestBuy etc or auction sites like eBay can help you achieve the target of spending less and saving more on all of your purchases for your iPhone.

Various iPhone apps and accessories are extensively available in the online consumer market today and you can easily get your hands on the ones you have been looking for. No matter whether you are searching for shopping apps, social networking apps, internet browsing apps, eBook apps, tons of exciting iPhone games apps and many more, all you have to do is to get onto the internet and search for Online Coupons against the apps of your choice by visiting any online coupon directory to purchase them at discount prices.

Since, there are so many iPhone apps and accessories that are available in the market, often it gets difficult for the buyer to choose the right ones. This might end up you making expensive bargains. What should be the solution? It's definitely carrying out the necessary price comparison in order to get the best bargains. World's leading online retail stores and mobile phone shops offer this facility for their customers to let them compare various apps and accessories of iPhone which are manufactured by different companies on their web portals. You can visit any authentic price comparison website too.

Before obtaining discount Online Coupons for iPhone apps and accessories, make sure you confirm the expiration date of any coupon in advance. Why is it important? It's because the apps and accessories for iPhone are constantly been replaced with new and improved versions therefore online retailers and merchants keep on introducing new discount coupons and promotional offers from time to time. Moreover, you should also have a detailed insight about the specifications of your iPhone so that you can purchase the apps and accessories that are compatible with your iPhone. There can be nothing more awesome than having the latest and smart apps and accessories if you own an iPhone so go ahead and explore the online market to purchase the ones your iPhone needs at discount prices today.

Who doesn't love rebates particularly when costs of everything are mounting? An online market offers awesome deals in such coupons so their purchasers can profit. The economy is putrefying step by step, in such circumstances; these coupons have turned into a need rather than additional discounts. Just bear in mind, to offer the things faster, coupons are frequently offered. Coupon codes are promotional codes which are utilized to buy a few of items. These coupons are extremely outstanding among the online customers in this in this cutting-edge time. This is an approach to drive and force buyers to purchase the items.

Benefits of Using Coupon Codes:

Conclusion

Every online shopping website is willing to provide the offer coupons like as a coupon for Amazon, Myntra online shopping, bookmyshow and so forth. A coupon that will work with the achievement of 1 complete won't be appropriate to a different complete. Thus, you might want to find out every one of the terms and conditions of the coupon critically before applying for it.

So basically, if you are one of the savvy online customers then Amazon Promocodes you will tenaciously attempt to bring to light the sites which will off and on offer such advantageous coupon code which could lessen your costs all things considered.

Ever since Amazon was launched in the year 1994, it has been a key player in the competitive e-commerce industry. On Amazon, you can find an exhaustive range of product categories. They have millions of products in stock which clearly speaks about their clout in the e-commerce business. A part from finding a wide range of products to shop for, there are many ways to save a lot of money when you shop on Amazon.

Amazon bargains and deals are quite popular with the shoppers and it is quite easy to save hundreds of dollars without compromising on the quality of the product that you are buying.

Discount Codes: The discount codes provided by Amazon are truly exciting. The online retailer offers great coupon codes which shoppers can use for their purchases and save a lot of money. The Amazon coupon 10 % off is one such popular coupon code provided by Amazon. Amazon may not advertise these coupons regularly. However, all you have to do is do a quick search online and you will be overwhelmed with the plethora of couponing websites that offer Amazon coupons of various denominations. One of the most interesting things about these coupon codes and discounts is that the discount amount is deducted from the total bill that you make on the site. With this, you can also sometimes get the products shipped for free even if these are priced lesser than 25 dollars. You need to find out which product categories or products can be purchased using these coupon codes before you make the purchase.

When you come across a coupon code for any product that you are interested in buying, all you have to do is enter the code in the 'Promotional Codes' box before you check out. So suppose you are using an Amazon coupon 10% voucher, you need to enter the coupon code to get the 10 percent discount. The discount offered by the coupon code will be applied automatically to the shopping cart and you can immediately view the savings you have availed on your purchase.

Cash Back Rewards: Apart from discount coupon codes, you can also save a few dollars through cash back rewards. Amazon has a Platinum credit card. Using this card, you can save a substantial amount on every product that you buy from the site. For every dollar you are spending at the Amazon store, you will receive three points on the Platinum card. These points should be accumulated and then they can be converted into Amazon gift certificates which can be used for availing extra discounts on your purchases.

Every 2500 points that you collect on the card, Amazon will be awarding you with a 25-dollar worth gift certificate. If this is calculated mathematically, then it transforms into nearly 3 percent cash back on most of your shopping at Amazon. Indeed, this is an exciting reward particularly given the fact that most such cards will only offer 1percent cash back. Additionally, the first purchase you make with the card will be discounted further by 30 dollars. All gift certificates that you have earned using the card can be easily used when you checkout from the store.

Do not be perplexed at the thought of having a white background for your colorful products. Using the neutral color gives a certain dimension to your products making them look pleasing and interesting. Here are a few reasons to insist on white backgrounds when you hire a professional to enhance your ecommerce website.

Purpose- Remember that the very purpose of adding a background to the image is to make it pop out and be noticeable immediately. White works all the time since it highlights the product with minimal distractions.

Versatility- You are sure to pay handsomely for the right product photography. Simply using it on your own website would be a shame for you would definitely want to get value for money. You can safely use the products that had been shot against a white background for promoting your business and using the other market places for selling them at the same time. Amazon & Google insists on neutral backdrops preferably white. So make sure that your images meet the guidelines properly.

Edits- You cannot hope to shoot and use the images instantly. Most of the professionals choose to take multiple photos and then examine them carefully so that the flaws do not become apparent. White backgrounds make it easier to edit out the flawed and unwanted bits as well. You, as a beginner, can also do it effectively.

Upgrades- The purpose of going for professional images is selling the products by capturing the attention of prospective customers. You might feel the need for adding a pop of color occasionally too. The starting point will have to be white background though that can be easy to edit. You can try all sorts of tricks and techniques on the image thereafter in order to add to the visual appeal.

Do not be tempted to save money by wielding a camera yourself or making use of your smart phone. You expect to get results by managing to sell your products so you have to acquire the services of an experienced professional who has made a name in product photography Atlanta . Make sure to inquire about the rate, number of images and time for you want the very best. Remember that you will only be able to obtain the best photographs once you have the doubts cleared totally.

Check out with these 6 unique gift ideas of Diwali gift.

A vintage dairy will not only make for an amazing Diwali gift but will also take care of your pocket. Such gifts are easily Amazon Offers available online and with a plethora of Diwali sales going on, you can get the best Diwali offers on the diary and other gifts.

If you are looking for an amazing yet affordable Diwali gift for your sister, especially if she is a fashionista then gifting her jewellery is your best bet. Jewellery is one of the best festive gifts that you can gift to your sister or even mother.

You can gift her anything from a designer pair of earrings to a classic pendant, statement necklace, bracelets, headgears like a beautiful math patti, anklets, nose pins, etc.

If she is not a fan of heavy jewellery then you can gift her a minimal pair of stud earrings or a delicate pendant necklace. However, if she has a thing for bold/statement jewellery then you should gift her chunky silver necklaces, shoulder-grazing jhumkas, or even a statement ring.

Shop for handmade jewellery at the best Diwali sale online and get the best offers.

If your siblings are addicted to coffee then gifting them coffee mugs is a great gift option. You can get them anything from the mugs with quirky quotes to the mugs with their pictures. There's a wide range of the coffee mugs available and some even provide personalization options.

Getting matching sibling tattoos is one of the coolest gifts that you can give to your siblings on this Diwali. If you're tight on budget, you can go for something minimal like a crescent moon, or a star.

Such gifts will take them by surprise and will create lifetime memories as well.

If your siblings are often found in their room binge-watching something on the laptop, you can give them headphone on this Diwali.

If it is too much for your pocket, you can also give them a laptop cover or sleeve, printed with their favourite web-series quote or characters.

You can also buy online subscriptions like Netflix, Amazon Prime for your siblings.

If your siblings are book lovers then they are the easiest person to please. Gift them a book or a set of books by one of their favourite authors.

If you can arrange an author-signed copy for them, that will make them happier than ever.

For the social media addicted siblings, give them something that they can flaunt on their social media handles. You can gift them an Instagram t-shirt, social media stickers, fridge magnets etc.

Check out online and with the plethora of sales going on, you will find amazing Deepavali offers on the Diwali gifts. Just wait for diwali sale and you will get amazing offers on all items and You can get 80% discount of Jewelry items.

What is your favorite pick? How are you planning to make your siblings feel special on this Diwali? Tell us in the comments below!

Tracfone and NET10 normal rates for prepaid phone only has to move. This phone, or a single rate for roaming, long distance telephone charges you an additional way. Most prepaid phones while roaming, or 50 cents per minute to pay more if they allow roaming does not work.

If you scroll to the menu and all the way back to the main menu by pressing this button will take you back I want out. If the return just to take a step back press Tracfone and NET10 prepaid cell phone what how the business plans? very simple, you buy the phone card is one minute. NET10 plan costs 10 cents a minute each time. Tracfone plans usually cost less than $ 10 a month, but minutes can be used.

Motorola W376 looks hover a deal to start with 60 minutes of talk time. 99 from the official website of this agreement. TracFone Motorola V170 talk time plus 60 minutes in advance by phone with a other operations start. TracFone starter kit to begin this twenty-dollar fee.

For example, you find a coupon code that gives you 60 free minutes on top of a purchase of an additional dose of 200 minutes. The most important thing is always to save money when you buy minutes and get free TracFone one way to do this. If you do not know TracFone coupon code now does, and then start saving money on your cell phone bill.

That they are offering a special promotional schemes. TracFone coupon codes, special promotional schemes are a way to keep their existing subscribers happy and how to attract us.

Double Your Life minute card does just that. The fee for $ 50, customers can reduce the rate of TracFones essentially in half. Sure, it still does not work lower denomination cards. Yes, the 60-minute card is $ 19. TracFone promotional codes.

$ 80 The 450/900 17 begin_of_the_skype_highlighting 450/900 17 end_of_the_skype_highlighting. 8 minute Tracfone card cost cents. The $ 100 400/800 one of the cards will be 25/12. 5 cents per minute, and you get twelve months of service.

Unlimited plan will meet the needs of a person, and a $ 45 per month, for the game. Walmart has obviously decided to research and make money on horse TracFones. Straight Talk plan seems to fit quite a lot of users.

If you have children and can not afford a phone, scary if you are far from flat. Getting a free phone allows children to tell you if they are in trouble, and to call them.

This program Amazon Coupons is intended for Tracfone exit at the hands of new users Tracfone. Recommend this page was discontinued in 2006. endofarticleend New LG CG225 Tracfone GSM camera phone, the first folding camera phone available.

You can use your Tracfone secret codes via three different ways: You can call the Tracfone company using the number 800. You can get it on your site.

Cricket is the best for regular, long-term use. Tracfone phone would be good to very short-term or single use.

Pre-paid plans offer unlimited what the title suggests - unlimited talk time and text messages. Heres these two plans stack cups against each other. Straight Talk pre-plan costs $ 45 for unlimited talk, text messages and 30 MB of data.

Hurry Up! Black Friday. Big Savings, No Waiting.

Are you hardly waiting for black Friday 2018?

Then you are in the right place. Most people are waiting for this day. Black Friday is almost here! And finally, you have no need to wait for more days. I've got the new top secret Black Friday tips that you must need to know. so that you can save money as much as possible!

Put These Tips Into Your Pocket:

From 354 days I've figured out a few tips that will really help you in this black Friday 2018.

Check Local Retailer:

First of all, check which local retails had the best Black Friday Deal. then you need to analyze the products quality. Then compare prices as well as products quality with online retailers.

Research Online Retailers:

Now you are going to check online retailer's Black Friday deals right? Then how do you find the best Black Friday deals? If you are opening all shopping websites and check one by one black Friday offers? If yes then you are in the wrong way. That is the complex process as well as it will take more time.

Use Coupon code & Try google shopping, CouponBirds they are providing best black Friday deals. They provide Wish promo code , Vans coupons so you can compare prices, get discount and other coupons on only one platform.

Sign Up For Newsletter:

Don't be lazy for email signup! Visit each and every website and sign up for all newsletters. This is the most important factor. Because of this action, you will get at least two or three newsletters in a black Friday week. You will get notifications of their offers.

Finalize your shopping list:

Give priority to your products that you will love to buy first. So you can find and focus on first priority products. So you will not be getting confused when you visit each store.

Shopping with family & Friends:

Black Friday is not all about the shopping It is the day when you get to spend the whole day with your family as well as friends without any disturbance. If you go shopping with family or friend it more fun to shop as well as finding easily together.

Compare offline store and online Store product:

When you selected products from the offline store then keep mobile on another hand and check this selected item is less expensive on an online website like Amazon, Flipkart etc? By doing this you will get more discount so you will save more and more money as much as possible.

If the product does you shaw in the offline store, may have a chance that the product is not available in online store like Amazon. Remember, Not each and every product will be included in the sale. So if you are always looking for lower prices than sometimes you will lose your favorite items.

Follow Remarkable Social Media:

The extreme way of finding great black Friday deal platform is social media. Kindly follow facebook pages, twitter feeds of famous as well as your favorite retailers. So, you will get a notification and special alert through their social media connections. Many retailers are giving a offers on referral profile or links. Another advantage is you can share these offers to your friends and family.